Digital Transformation to Optimize Omnichannel
Integrating your online and physical stores
Your customer's path to purchase is not a straight line into your store. They purchase online, through your call center and in your store. In fact, 90% of retail sales still happen at the store-level and over 50% of in-store sales are influenced by the online channel. And two-thirds of all online customers make a store visit before or after a transaction.
Do you see the synergy here? Store associates with access to both online, call center and in-store activity and history will be able to deliver a much more personalized shopping experience that increases sales and customer loyalty.
Read this RIS News report to learn why retailers need to:
Break down silos that exist with legacy applications and move towards a digital store platform that delivers a 360-degree view of customer activity and history.
Give store associates mobile technology that will enable them to stay by their customer's side and deliver a superior shopping experience.
- Provide a complete view of customer data to turn routine store visits into targeted opportunities.