Control to Innovate

With OneView, Kroger delivers the next-gen commerce vision

Powered by OneView's Headless Retail Framework, Kroger's build, test and learn delivers for the business



A next-generation vision anchored in control and empowerment

Effective next-generation store strategy doesn't focus on "lanes," but instead, zeros in on customer-first engagement to respond immediately with relevant, critical engagement anywhere.  As became evident during COVID-19, the ability to pivot in response to fast-changing behaviors is the backbone of a well-executed strategy. 

By empowering control and innovation, OneView enables Kroger to predict customer preferences and respond with experiences that work.

  • OneView's modern, headless architecture provides control and agility to Kroger teams who use the transaction engine to create transformative CX
  • OneView empowers Kroger to reimagine, develop and own the unique customer experiences that differentiate their brand
  • OneView provides the transaction platform that makes experience development fast, consistent, and easy
  • Fast time-to-innovation with critical use cases including Pickups, with the platform capabilities to iteratively deliver the next-gen vision


Listen to Drew Whiting, Director, Digital Strategy & Planning at Kroger to learn how they are tackling next-generation digital engagement and customer experience. You'll learn how they are changing their focus from managing lanes and aisles to taking control of customer journeys by creating unique digital experiences like buy online/pickup at a partner location (Walgreens). 


Build it once, use it anywhere

OneView's headless transaction engine allows a single innovation team to build user experiences and deploy them to any customer touch points. Even with complex infrastructures of traditional, mobile, kiosk, and self serve, retailers like Kroger deliver unique experiences from a single code base while keeping channel relevancy front and center.


Yours, Mine, Ours

Like every tier one retailer, Kroger has significant investments in business-specific and legacy processes that offer high value for re-use. OneView's ability to embrace Yours, Mine, Ours ensures means Kroger can harvest benefits from their existing tech stack and target their digital transformation investment to meaningful customer value and business return. 


Ready to test drive the platform for innovation and next-gen transformation? Start planning a proof of concept today.