With OneView, Kroger delivers the next-gen commerce vision
Effective next-generation store strategy doesn't focus on "lanes," but instead, zeros in on customer-first engagement to respond immediately with relevant, critical engagement anywhere. As became evident during COVID-19, the ability to pivot in response to fast-changing behaviors is the backbone of a well-executed strategy.
By empowering control and innovation, OneView enables Kroger to predict customer preferences and respond with experiences that work.
Listen to Drew Whiting, Director, Digital Strategy & Planning at Kroger to learn how they are tackling next-generation digital engagement and customer experience. You'll learn how they are changing their focus from managing lanes and aisles to taking control of customer journeys by creating unique digital experiences like buy online/pickup at a partner location (Walgreens).
Build it once, use it anywhere
OneView's headless transaction engine allows a single innovation team to build user experiences and deploy them to any customer touch points. Even with complex infrastructures of traditional, mobile, kiosk, and self serve, retailers like Kroger deliver unique experiences from a single code base while keeping channel relevancy front and center.
Yours, Mine, Ours
Like every tier one retailer, Kroger has significant investments in business-specific and legacy processes that offer high value for re-use. OneView's ability to embrace Yours, Mine, Ours ensures means Kroger can harvest benefits from their existing tech stack and target their digital transformation investment to meaningful customer value and business return.