Understanding how critical today's experience-driven revolution is to your organization’s survival, OneView CTO Abhijit Killedar and Digital Transformation Expert Michael Baird have published this detailed guide to demystify and navigate your journey from system-centric to customer-centric. Written by and for enterprise architects, Retail Digital Transformation Report: Practical Strategies and Techniques for a Successful Journey outlines must-have initiatives and tactics to plan, execute, and manage the large-scale, open-ended journey that puts customer experience at the center of everything you do.
With a target architecture anchored in control, agility, and innovation, Kroger turned to OneView for a Retail-as-a-Service Platform that would empower them to build customer experiences that differentiates and transform with speed, agility, and purpose.
Faced with an aging store infrastructure and a fast-moving business model that looked to take advantage of new opportunities for customer engagement, Australia Post turned to OneView for a platform that put them in control to build the store and customer experiences they needed, fast. Beginning with a mobile store experience to prove the approach, the team rapidly gained support and funding for their multi-year digital transformation anchored in control, agility, and speed to market.